Michael Phillips Group

When we began working with Michael Phillips Group, our focus was on developing catchy taglines and messages to attract potential clients to work with the award-winning firm. As we published more and more ads, our team paused and reflected on the effectiveness of the ads. While they were performing well, we quickly realized there was a bigger story to tell about the work that Michael Phillips Groups does.

With an official firm name, a prominent logo and signature style guide, we changed our direction from publishing ads to strategic storytelling. This includes producing videos of new property listings, sponsored Facebook posts, strategic print advertising, billboards and a year’s worth of ads planned in advance. All of these efforts combined set the Michael Phillips Group as a leader in the real estate industry.